Press Kit

Historical Timeline
Take a more in-depth look at Video Professor and the history of its success.

Executive Biography
Learn more about the man behind the company, John W. Scherer, CEO and Founder.

Video Professor in the Community
Read about the various philanthropic endeavors of John W. Scherer, Video Professor, and its employees.

Fast Facts

Quick Profile
Video Professor is the industry leader in self-paced computer software tutorials. Since 1987, the core of Video Professor's learning initiative has been to provide home users as well as corporate professionals with valuable and user-friendly learning solutions for today's most common software titles. Tutorials are offered on CD-ROM and through Video Professor Online, an Internet-based program.

Founded
1987

Corporate Status
Private

Offices
Corporate Headquarters: Lakewood, Colorado
Shipping Warehouse: Denver, Colorado

Management Team
John W. Scherer, CEO & Founder

Employees
Over 300

Affiliates
Video Professor has more than 10,000 independent sales affiliates across the United States and Canada. Furthermore, strategic agreements exist between Video Professor and successful industry leaders that include some of the top Internet Service Providers and software manufacturers. And with relationships like these, it's no wonder Video Professor is going great places.

Video Professor Products and Services

• Video Professor CD-ROM Tutorials
  With over 40 titles to choose from, customers can become experienced software users in a broad variety of programs. Each tutorial set includes three CD-ROMs, each for a different level of learning: beginning, intermediate, and advanced.
  
  
• Video Professor Online
  With Video Professor Online, customers are able to have unlimited access to the entire software tutorial library 24 hours a day, seven days a week. This is a perfect option for people on the go or for businesses with computer training needs.
  
  

A Brief History
Prior to founding Video Professor, John W. Scherer ran a successful business selling PCs. Video Professor was born in response to the many customer requests for instruction on using newly purchased computers. Because no one was producing the necessary training for his customers, Mr. Scherer rolled up his sleeves and got to work.

In 1987, the very first Video Professor lesson, Introduction to DOS, was produced on VHS tape. Mr. Scherer realized that his unique "What-You-See-Is-What-You-Do" teaching method was both popular and effective. In 1996, lessons were introduced to the market on CD-ROM and by 1998 CD-ROM lessons began to outsell those on VHS. By 2003, Video Professor began offering its computer lessons online and in 2005 added a line of security software applications and tutorials to its vast library of product titles.

Fun Facts

• Video Professor has helped over 8 million people get the computer skills they need.
  
• Video Professor's first infomercials featured Jeff Conaway, star of the movie Grease and TV show Taxi.
  
• All lessons, infomercials, packaging, and marketing materials are designed and produced in-house.
  
• Video Professor ships over 310,000 computer lessons a month from its warehouse in Denver, Colorado.
  
• Video Professor commercials air 300-350 times a month in over 65 million households.
  
• Video Professor is the industry leader in computer tutorials, with approximately 80% penetration in the market.

Contact Information